If Google/Bing/Yahoo learn that this keyword turned into a signed case, then the algorithms will try to acquire more activity from this keyword and other similar profiles.
All disposition files contain a basic set of fields that allows us to connect your results to our data. This example table shows the lead creation date, unique identifier and disposition results:
Note that this example is masked with LeadIDs so the table does not contain any sensitive, personally identifiable information. Additionally, we can use these LeadIDs to quickly match your records to our data. If you do not have a field to store our unique LeadID, then we can join data using phone, email, or name. (However, LeadID is our preferred method, because the intake teams sometimes change the contact information.)
We can import data with a single disposition column if your firm provides a mapping to Wanted and Converted such as this:)
Every firm dispositions records differently. These dispositions are only examples, and your firm likely uses other naming or identifying labels. Ideally your disposition list is “finite” and does not change often, so we can program the mapping to our categorization and rely on this mapping consistently.
We prefer DAILY feed files, showing performance of all records routed on a rolling LAST 60 DAYS. Data files can be emailed (most common), pushed to our FTP server, published to your reporting portal, etc. Most firms are able to send us data using a recurring scheduler.
If you have additional questions about what data to include or how to share your data with us, please email melanie@quantify.com. A member of our team will reply promptly to your specific questions or reach out via phone to help resolve any issues you may encounter.
